ABOUT COOLEO

Collection of various t-shirts with different designs on a colorful background

A modern Indian luxury brand designed for those who don’t follow trends, they create them. Unisex by nature, minimalist in design, and impactful in every thread.

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Group of people posing together against a plain background

Group of six people posing together with a plain background

We are born to stand apart. We don't follow. We define.

Cooleo is made for those with quiet confidence, for those who refine fashion, rather than follow it. Rooted in India’s evolving voice: bold, grounded, and forward-looking. We craft presence, not noise. Every stitch intentional, every fabric elevated.

Close-up of beige fabric with a swirl pattern

World class luxury, worn by those who lead.

At Cooleo, quality isn’t a feature, it’s the foundation. Every thread, stitch, and fabric is crafted to deliver a premium feel that lasts beyond trends.

Silhouette of a lion and cub against a sunset sky with a tree in the background

Our inspiration

The lion. A symbol of strength, leadership, and unwavering confidence. Cooleo is for those who, like the lion, are destined to lead, carving their own path, commanding attention, and setting their own standards. Rooted in the courage and authenticity of India, Cooleo represents the visionaries and born leaders. Every design honours the quiet confidence that defines true leadership, firmly grounded in India’s rich cultural legacy.

Origin Story

Unfold the vision behind building Cooleo

About Founder

Before founding Cooleo, Priya Prashanth spent years in the fast-moving world of startups building products, launching ideas, and leading from the front. She thrived in the chaos, learned on the go, and quietly built the kind of career most people work years for.

But there was always something else calling her back.

Her father had spent over 30 years in the garment export business and with him, Priya had shared a simple dream:

“ Why should the best of what we make only go abroad? Let’s create something for our own.”

In 2025, she finally chose to honour that dream.
She left the comfortable corporate life, teamed up with her brother Prajith, and started building Cooleo not as a fashion label, but as a brand with soul.